100 at South Broad

When Collier began work on 100 at South Broad, the company had carved a successful niche doing spot infill projects and modest multi-family developments in urban environments. Collier was particularly sought-after by customers who demanded the kind of environmentally-friendly and energy efficient “green building” that the company had mastered. By 20XX, they had the expertise and ambition to develop a new custom community from scratch. They found a location that was big enough to match their vision on a stretch of South Broad Street connecting two of Chattanooga’s most desirable districts – the Southside and St. Elmo – that also offered great access to the Tennessee Riverwalk. 100 at South Broad was green from the ground up, from its design to its materials. Units were connected in a way to make the delivery of city services as quick and efficient as possible. Large porches and smaller streets prioritized pedestrians, which also promoted a great sense of comfort and safety among all residents. An intentional diversity of housing type led to a diversity of residents and an uncommon breadth of incomes and family types. There were, of course, abundant environmental issues with the site prior to construction, remnants of Chattanooga’s heavily industrialized past. A landmark Brownfield Voluntary Agreement between the company and the Tennessee Department of Environment and Conservation (TDEC) allowed all parties to avoid onerous regulatory roadblocks while providing absolute protections to workers and residents alike – yet another way in which Collier’s leadership paved the way for a new era of creative urbanism in high-demand districts across southeast Tennessee.